ORLANDO – March 12, 2007 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced adoption of its patented SellPath® Channel Solutions [http://www.channelintelligence.com/manuf_solutions.htm] by WMH Tool Group. This Channel Intelligence where-to-buy solution provides services that enhance online consumer shopping experiences when purchasing WMH Tool products from channel partners such as Western Tool Supply, Amazon, Rocker Companies Inc., Grainger, Southern-Tool, J&L Industrial Supply, Timberline Tools, and Woodcraft.

“The SellPath service represents an opportunity for us to effectively measure which products on our site are generating the most consumer demand while supporting our channel partners,” said Bob Varzino, Director of Marketing for WMH Tool Group. “We feel confident that these where-to-buy services will enhance our customer’s shopping experience by ensuring they can easily find and purchase our products from their preferred retailer.”

“The SellPath solution enhances the profitability of a company’s channel marketing programs by harnessing the sales potential of manufacturers’ web site traffic and making it easier for customers to buy immediately from authorized retail partners,” commented Alan Fulmer, Executive Vice President at Channel Intelligence. “We are thrilled that WMH Tool Group has partnered with us to maximize their potential for sales that originate online.”

SellPath® Channel Solutions link online shoppers from a manufacturer’s product page to a list of authorized online and local resellers carrying that product. Consumers will purchase products how and where they choose and SellPath® supports this through both the online and local product locator services called Product Links™ and Product Pinpointer respectively™. The patented technology powering SellPath® has enabled nearly 100 top brand manufacturers to increase their conversion rates by 4-10 percent while facilitating over $6 billion dollars in sales since 2002.