ORLANDO, Fla. (June 25, 2009) - Channel Intelligence, Inc. (CI) today released data indicating that both traffic and sales activities on its Ad Network is outpacing the growth of the overall eCommerce industry. A leading eCommerce solutions provider that manages the advertising and syndication of products across the Web for hundreds of the world's best-known retailers and manufacturers, CI also operates its own proprietary manufacturer advertising network called the CI Ad Network. The company's detailed analytics capabilities provides insight into category performance across this network, with traffic and sales data showing increases, while retail category performance from other online shopping mediums are dropping, holding steady or only showing modest recoveries year-to-date.

The CI Ad Network is a where-to-buy solution that enables consumers researching products on manufacturers' websites the ability to directly click-to-purchase products on retail web sites. Examining data from CI's Ad Network between January and May 2009, the following categories averaged positive month-over-month gains: Appliances saw an 11 percent increase in traffic and a 25 percent increase in sales, Health Aids and Medicine achieved a 23 percent increase in traffic and 34 percent in sales, Baby and Safety Products' 1 percent increase in traffic garnered 14 percent more in sales, while Lawn and Garden's seasonal traffic spike of 81 percent sustained an even bigger 92 percent increase in sales month-over-month.

These increases contrast sharply with the online retail economy's performance as a whole. According to ComScore's State of the U.S. Online Retail Economy in Q1 2009, online consumer sales have remained flat through the first quarter of this year. This leveling off is significant considering that 2003-2007 saw over 20 percent growth each year, declining to eight percent in 2008 before dipping to zero growth so far this year.

"The increases we're seeing through our Ad Network are indicative of consumers choosing to research and make their purchase via trusted channels like manufacturer web sites," explained Alan Fulmer, Co-Founder and EVP of CI. "Our current and past surveys conducted in conjunction with Forrester Research shows that a significant number of consumers start their product search on manufacturers' web sites looking for both product information and retail purchase options. In a down economy, consumers are very selective in their product purchases which we believe benefits brand conscious manufacturers with a loyal customer base. With the Ad Network, we can quickly help manufacturers and retailers capitalize and convert those consumers who are ready to buy."

Manufacturers and retailers interested in learning more about the CI Ad Network are encouraged to visit www.channelintelligence.com/cian/index.html. Inquires can also be mailed to ci-an@channelintelligence.com.