Geneva, Switzerland (13 November, 2007) - Quamedia, a premiere European provider of innovative solutions for interactive marketing and advertising, has partnered with Channel Intelligence (CI)campaign, a provider of web-initiated commerce solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. The new partnership combines CI’s robust technology platform SellCast™ Retailer Solutions and Quamedia’s marketing proficiency companies to make cutting-edge comparison shopping services available to retailers across Europe. Quamedia is the first European partner to join the extensive network of CI partners that provide value-added advertising and search engine services.
“Our partnership with CI will provide a strong combination of industry knowledge and product offerings unmatched in the European market presently,” said Pascal Gayat, founder of Quamedia. “Having seen the development of the ecommerce retail industry from the beginning in Europe as well as the evolution of Channel Intelligence’s technology capabilities, we are confident that this partnership will be a great fit in the marketplace.”
Using the Channel Intelligence CommerceIQ™ technology platform, Quamedia will be able to quickly deliver optimised data feeds to all comparison shopping engines (CSEs) and provide profitability reporting at the product and category level. As well, Quamedia can proactively manage shopping campaigns and track measurable results using SellCast™ management tools.
“This alliance with Quamedia will greatly expand our reach into key European marketplaces and accelerate the number of retailers leveraging CI’s technology to extend their customer base through catalogue syndication and optimisation,” said Niall O’Gorman, Managing Director for CI Europe.
Shailesh Adhav, VP Enterprise Sales for Americas and EMEA added, “The addition of the Quamedia team to our partner network in Europe is very exciting for us. Our business relationship provides key value-added tools for all marketers who can benefit from our multiple ecommerce solutions to achieve higher conversions and sales results, including our manufacturer “where-to-buy” lead programmes.”
In addition to expanding the suite of SellCast services for retail clients, the Quamedia and CI partnership will also make available the benefits of Channel Intelligence SellPath® Manufacturer Solutions. |
